Editorial Review Board members play a critical role in maintaining the scholarly rigor and integrity of the Journal of Marketing Theory and Practice. Their primary responsibilities include: * Peer Review of Manuscripts: Evaluate submitted manuscripts for originality, methodological soundness, theoretical contribution, and practical relevance. * Provide Constructive Feedback: Offer detailed, balanced, and actionable recommendations to authors to improve the quality of their work. * Ensure Ethical Standards: Uphold ethical guidelines in research and publication, including confidentiality and impartiality in the review process. * Advise on Journal Direction: Contribute insights on emerging trends and topics to guide the journal’s editorial strategy and maintain relevance in the field. * Timely Completion of Reviews: Complete assigned reviews within specified deadlines to support efficient publication timelines.