Scholarly Contributions per year
Scholarly Contributions per year
Personal profile
Biography
Primary teaching interests include creativity, advertising, integrated marketing communications, marketing research and event marketing. Current research interests include the pedagogy of teaching creativity, the effect of program context on advertising persuasiveness, the impact of elements of commercial messages on advertising persuasiveness, and pet-related consumer marketing. Has published articles in Journal of Advertising, Journal of Business Research, Advances in Consumer Research, and Journal of Consumer Marketing. Former account executive in the advertising industry. Received the Marketing Faculty of the Year Award.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, Ph.D., Program Context and Advertising Effectiveness: The Effect of the Context Induced Mood on Advertising Processing, Indiana University
… → 1995
Marketing, Master of Business Administration, Indiana University
… → 1993
Marketing, Bachelor of Science in Business Administration, University of Illinois
… → 1985
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- 1 Similar Profiles
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Consumer Behavior, Digital Marketing, IMC, New Product Development, Pricing, Segmentation
Aylesworth, A., 2023, (Accepted/In press)Research output: Other contribution
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"When Life Gives You Lemons . . . ."
Aylesworth, A., 2023Research output: Non-textual form › Exhibition
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7 Hard-Earned Lessons From a Curriculum Makeover
Aylesworth, A., Beneke, C., Betts, R., Carter, N., Dove, S. & Moriarty, J., 2022, In: Chronicle of Higher Education.Research output: Contribution to journal › Article
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Re-Awakening Creativity for Business Leaders: Removing Obstacles
Aylesworth, A. & Cleary, R., 2019, In: Journal for Business Education. p. 7-JanResearch output: Contribution to journal › Article
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An Interdisciplinary Approach to Building Creativity Skills among MBA Students
Gribbons, B., Aylesworth, A. & Kirsch, G. E., 2013, Unknown book. p. 8 pagesResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Professional Service
- 15 Professional Service
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Editorial Review Board Member
Aylesworth, A. (Participant)
2006 → …Activity: Other › Professional Service