Grants per year
Personal profile
Biography
Primary teaching interests are entrepreneurship, export marketing, and international marketing strategy. Current research interests include brand extensions in international marketing, exporting entrepreneurship and export performance, and information acquisition and firm performance. Has published articles in Strategic Management Journal, European Journal of Marketing, Industrial Marketing Management, Journal of Global Marketing, Journal of Public Policy and Marketing, and International Business Review. Previously taught at University of South Carolina, National University of Singapore and Michigan State University.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D., Michigan State University
… → 1992
Fingerprint
Dive into the research topics where Poh-Lin Yeoh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Brand Consciousness
Yeoh, P.-L. (PI) & Wang, F. (CoI)
Bentley University (Gallup Committee)
01/1/23 → …
Project: Research
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Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach
Yeoh, P.-L., 2021, In: Journal of Nonprofit and Public Sector Marketing.Research output: Contribution to journal › Article
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A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY
Yeoh, P.-L., 2019, In: Marketing Education Review. 29, 4, p. 242-265Research output: Contribution to journal › Article
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A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study
Yeoh, P.-L., 2018.Research output: Contribution to conference › Paper
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Should I Stay or Should I Go?” Understanding the Antecedents to Buyer Commitment in the Context of the US Eyecare Industry
Yeoh, P.-L., 2017, In: Asian Academy of Management Journal. 22, 2Research output: Contribution to journal › Article
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Consumer Response to Service Recovery in Online Shopping
Yeoh, P.-L., Eshghi, A., Woolford, S. W. & Butaney, G. T., 2014, In: Journal of Service Research. 14, 2Research output: Contribution to journal › Article
Professional Service
- 10 Professional Service
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Editorial Review Board Member
Yeoh, P.-L. (Participant)
2020 → …Activity: Other › Professional Service
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Editorial Review Board Member
Yeoh, P.-L. (Participant)
2020 → …Activity: Other › Professional Service
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Editorial Review Board Member
Yeoh, P.-L. (Participant)
2019 → …Activity: Other › Professional Service