Seung-Wook Kim

Seung-Wook Kim is an Assistant Professor of Marketing at Bentley University. He is an empirical modeler interested in marketing analytics, digital marketing, and unstructured data (image and text) analysis with strong technical foundations in machine learning and statistics. His research goal has been to utilize recent advances in machine learning to explore marketing-related problems that cannot be solved through traditional models and provide novel information that generates insights for managers and consumers. He has published articles in Journal of Retailing. He previously taught Marketing Analytics and Statistics for Business at the University of Iowa.