| Original language | English |
|---|---|
| Title of host publication | Unknown book |
| Volume | Annual Conference |
| State | Published - 2011 |
A product centric view on the linkage between new product development and supply chain management – beyond simple models of strategic fit and the dichotomy of modular and integral product architecture
- Effie Stavrulaki
- , Dirk Primus
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution