| Original language | English |
|---|---|
| Pages (from-to) | 417- 426 |
| Journal | Journal of Advertising Research |
| Volume | 51 |
| Issue number | 2 |
| State | Published - 2011 |
Ad Bites: Towards a Theory of Ironic Advertising
Ekin Pehlivan, Pierre Berthon, Leyland Pitt
Research output: Contribution to journal › Article