| Original language | English |
|---|---|
| Pages (from-to) | 30-Jun |
| Journal | California Management Review |
| Volume | 50 |
| Issue number | 4 |
| State | Published - 2008 |
AdLib: When Consumers Create the Ad
Pierre Berthon, L Pitt
Research output: Contribution to journal › Article
Pierre Berthon, L Pitt
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Pages (from-to) | 30-Jun |
| Journal | California Management Review |
| Volume | 50 |
| Issue number | 4 |
| State | Published - 2008 |