Advancing measurements scales in advertising, communication, and public relations: A comprehensive review of scale development studies, 1960-2023

Hyoungkoo Khang; Jason Zhou

Advancing measurements scales in advertising, communication, and public relations: A comprehensive review of scale development studies, 1960-2023

Hyoungkoo Khang
, Jason Zhou

Experience Design

Research output: Contribution to journal › Article

Original language	English
Journal	Advances in Journalism and Communication
Volume	12
Issue number	4
State	Published - 2024

Cite this

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title = "Advancing measurements scales in advertising, communication, and public relations: A comprehensive review of scale development studies, 1960-2023",

author = "Hyoungkoo Khang and Jason Zhou",

year = "2024",

language = "English",

volume = "12",

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T1 - Advancing measurements scales in advertising, communication, and public relations: A comprehensive review of scale development studies, 1960-2023

AU - Khang, Hyoungkoo

AU - Zhou, Jason

PY - 2024

Y1 - 2024

UR - https://doi.org/10.4236/ajc.2024.124028

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JF - Advances in Journalism and Communication

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Advancing measurements scales in advertising, communication, and public relations: A comprehensive review of scale development studies, 1960-2023

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