| Original language | English |
|---|---|
| Pages (from-to) | 72-85 |
| Journal | Journal of Advertising Research |
| Volume | 9 |
| Issue number | 1 |
| State | Published - 2014 |
Advers-tising: Counting the Costs to the Customer”,
Pierre Berthon, K Robson, L Pitt
Research output: Contribution to journal › Article