| Original language | English |
|---|---|
| Journal | California Management Review |
| Volume | 52 |
| Issue number | 1 |
| State | Published - 2010 |
Aesthetics & Ephemerality: Observing and Preserving the Luxury Brand
Pierre Berthon, Leland F. Pitt, Michael Parent, Jean-Paul Berthon
Research output: Contribution to journal › Article