Analysing Theory Networks: Identifying Pivotal Theories in Marketing and their Characteristics

R Merwe, Pierre Berthon, L Pitt, B Barnes

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	181-206 (Lead article)
Journal	Journal of Marketing Management
Volume	23
Issue number	(3-4)
State	Published - 2008

Cite this

@article{29b690028ee34df1acb4808512652273,

title = "Analysing Theory Networks: Identifying Pivotal Theories in Marketing and their Characteristics",

author = "R Merwe and Pierre Berthon and L Pitt and B Barnes",

year = "2008",

language = "English",

volume = "23",

pages = "181--206 (Lead article)",

journal = "Journal of Marketing Management",

number = "(3-4)",

}