Are Irrational Buyers all Sub-Optimal? Not When They are Self-Brand Connected

Research output: Contribution to conference › Paper

Abstract

I gave a speech on cybersecurity in the radio and television industries.

Original language	English
State	Published - 2016
Event	New Media Seminar - Duration: Jan 1 2016 → …

Conference	New Media Seminar
Period	01/1/16 → …

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title = "Are Irrational Buyers all Sub-Optimal? Not When They are Self-Brand Connected",

abstract = "I gave a speech on cybersecurity in the radio and television industries.",

author = "Oyenike Balogun-Mwangi and Feng Wang and Calantone, \{Roger J\} and Steve Weisman and Oyenike Balogun",

year = "2016",

language = "English",

note = "New Media Seminar ; Conference date: 01-01-2016",

}

TY - CONF

T1 - Are Irrational Buyers all Sub-Optimal? Not When They are Self-Brand Connected

AU - Balogun-Mwangi, Oyenike

AU - Wang, Feng

AU - Calantone, Roger J

AU - Weisman, Steve

AU - Balogun, Oyenike

PY - 2016

Y1 - 2016

N2 - I gave a speech on cybersecurity in the radio and television industries.

AB - I gave a speech on cybersecurity in the radio and television industries.

M3 - Paper

T2 - New Media Seminar

Y2 - 1 January 2016

ER -