Black Audiences and Media Resistance

Abstract Black individuals have always engaged in acts of resistance, and using the media to aid in resistance is not novel. This chapter draws attention to scholarship on Black audiences’ media use and its relationship to the group’s collective efforts of resistance to anti-Blackness. The text draws on salient concepts, including intersectionality, racial centrality, and counterpublics, as concepts that connect the group’s efforts to advocacy and resistance. A discussion is provided of contemporary research and theoretical frameworks that have examined Black representation, media consumption, and the impact on Black audiences’ efforts toward resistance. The chapter argues that resistance is interwoven into Black individuals’ media use. As such, media is one of many tools to engage in resistance and seek liberation.