| Original language | English |
|---|---|
| Pages (from-to) | 56-57 |
| Journal | Journal of Consumer Marketing |
| Volume | 13 |
| Issue number | 3 |
| State | Published - 1997 |
Book Review of The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout and Steve Rivkin
Research output: Contribution to journal › Review article