Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Brand Relevance and the Effects of Product Proliferation across Product Categories
AU - Zhao, Yanhui
AU - Zhang, Yufei
AU - Wang, Feng
AU - Schrock, Wyatt
PY - 2020
Y1 - 2020
UR - https://link.springer.com/article/10.1007/s11747-020-00727-1
M3 - Article
JO - Journal of Academy of Marketing Science
JF - Journal of Academy of Marketing Science
ER -