| Original language | English |
|---|---|
| Pages (from-to) | 182 - 196 |
| Journal | Journal of Advertising Research |
| Volume | 51 |
| Issue number | 1 |
| State | Published - 2011 |
Brand Worlds: From Articulation to Integration
- Pierre Berthon
- , L Pitt
- , R Chakrabarti
- , JP Berthon
Research output: Contribution to journal › Article