Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship

Andy Aylesworth, Philip M Lowe, Abdolreza Eshghi, Mark Bowen, Leslie Ann Dowd

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Cite this

@inbook{7a2d1309f153420abf3d5869d1346de2,

title = "Breathing Life into Marketing Theory: The 'Real World' Experience of The General Motors Marketing Internship",

author = "Andy Aylesworth and Lowe, \{Philip M\} and Abdolreza Eshghi and Mark Bowen and Dowd, \{Leslie Ann\}",

year = "1996",

language = "English",

pages = "483--485",

booktitle = "Unknown book",

publisher = "Southwestern",

}