Abstract
Academics and practitioners alike recognize the value of creativity in the marketplace. Because creative skills are so important, it is incumbent upon us to develop these skills among all of our students, but perhaps especially among our Master’s students. This paper describes one approach to developing the creative talents of Master’s students. After describing the basic philosophy and structure of the course, data is presented that speaks to the effectiveness of the approach.
| Original language | English |
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| State | Published - 2011 |
| Event | Marketing Educators Conference - Duration: Jan 1 2011 → … |
Conference
| Conference | Marketing Educators Conference |
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| Period | 01/1/11 → … |