Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact

Pierre Berthon, Ivan Fedorenko, L Pitt, S Fergason

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Pages	330 - 349
State	Published - 2018

Cite this

@inbook{7822f13f818d4dd2ac60d96a95ddf062,

title = "Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact",

author = "Pierre Berthon and Ivan Fedorenko and L Pitt and S Fergason",

year = "2018",

language = "English",

pages = "330 -- 349",

booktitle = "Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth",

}