Conscious Marketing: Meaning and Application

Gary Ottley; Nada Nasr; Raj Sisodia

Conscious Marketing: Meaning and Application

Gary Ottley, Nada Nasr, Raj Sisodia

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The paper introduces and defines conscious marketing. Results of a field study involving in-depth interviews with firms executies are used to identify determinants and consequences of conscious marketing

Original language	English
Title of host publication	Handbook of Advances in Marketing in an Era of Disruptions
Publisher	Sage Publications
State	Published - 2018

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title = "Conscious Marketing: Meaning and Application",

abstract = "The paper introduces and defines conscious marketing. Results of a field study involving in-depth interviews with firms executies are used to identify determinants and consequences of conscious marketing",

author = "Gary Ottley and Nada Nasr and Raj Sisodia",

year = "2018",

language = "English",

booktitle = "Handbook of Advances in Marketing in an Era of Disruptions",

publisher = "Sage Publications",

}

TY - CHAP

T1 - Conscious Marketing: Meaning and Application

AU - Ottley, Gary

AU - Nasr, Nada

AU - Sisodia, Raj

PY - 2018

Y1 - 2018

N2 - The paper introduces and defines conscious marketing. Results of a field study involving in-depth interviews with firms executies are used to identify determinants and consequences of conscious marketing

AB - The paper introduces and defines conscious marketing. Results of a field study involving in-depth interviews with firms executies are used to identify determinants and consequences of conscious marketing

M3 - Chapter

BT - Handbook of Advances in Marketing in an Era of Disruptions

PB - Sage Publications

ER -

Conscious Marketing: Meaning and Application

Abstract

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