| Original language | English |
|---|---|
| Pages (from-to) | 75-83 |
| Journal | Journal of Poduct and Brand Management |
| Volume | 12 |
| Issue number | 1 |
| State | Published - 2011 |
| Original language | English |
|---|---|
| Pages (from-to) | 75-83 |
| Journal | Journal of Poduct and Brand Management |
| Volume | 12 |
| Issue number | 1 |
| State | Published - 2011 |