Curiosity under Bright Light: Examining the Effect of Lighting Conditions on Consumer New Product Adoption

Yu Zhang, Lan Xia, Jiangang Du, Min Zhao

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	596-615
Journal	International Journal of Research in Marketing
Volume	41
Issue number	4
State	Published - 2024

Cite this

@article{d5669966780f469ab7ea78986f563265,

title = "Curiosity under Bright Light: Examining the Effect of Lighting Conditions on Consumer New Product Adoption",

author = "Yu Zhang and Lan Xia and Jiangang Du and Min Zhao",

year = "2024",

language = "English",

volume = "41",

pages = "596--615",

journal = "International Journal of Research in Marketing",

number = "4",

}