| Original language | English |
|---|---|
| Pages (from-to) | 25-Dec |
| Journal | International Journal of Advertising |
| Volume | 25 |
| Issue number | July |
| State | Published - 2006 |
Customer Creativity: How Consumers Find Meaning in Product Transformation
Pierre Berthon, L F Pitt, S Kates, S McCarthy
Research output: Contribution to journal › Article