| Original language | English |
|---|---|
| Pages (from-to) | 49–59 |
| Journal | Business Horizons |
| Volume | 57 |
| Issue number | 1 |
| State | Published - 2014 |
Denial of Availability: The Marketing Value of Secrets
D Hanna, L Pitt, Pierre Berthon
Research output: Contribution to journal › Article