| Original language | English |
|---|---|
| Pages (from-to) | 18-Jan |
| Journal | International Journal of Technology Marketing |
| Volume | 21 |
| Issue number | 1 |
| State | Published - 2006 |
Do I Like My Icon? Determining Preferences for Firms' Mode of Strategic Focus
Pierre Berthon, P. Prinsloo, D. Nel, L. Pitt
Research output: Contribution to journal › Article