| Original language | English |
|---|---|
| Pages (from-to) | 29-33 |
| Journal | PREMIER, Research Journal of Pretoria University |
| Volume | 34 |
| Issue number | 3 |
| State | Published - 2005 |
Does Your School Have Personality? The MBA Brand Personality
L Pitt, Pierre Berthon
Research output: Contribution to journal › Article