| Original language | English |
|---|---|
| Pages (from-to) | 83-91 |
| Journal | Industrial Marketing Management |
| Volume | 37 |
| State | Published - 2008 |
e-Relationships for e-Readiness: Trust & Cultural Values in International eB2B
- Pierre Berthon
- , Leyland Pitt
- , Jean-Paul Berthon
Research output: Contribution to journal › Article