Enhancing relationships through 60-sec videos: an analysis of relationship cultivation strategies on TikTok

Research output: Contribution to journal › Article

Original language	English
Journal	Corporate Communication: An International Journal
State	Published - 2025

Cite this

TY - JOUR

T1 - Enhancing relationships through 60-sec videos: an analysis of relationship cultivation strategies on TikTok

AU - Oh, Jeyoung

AU - Zhou, Jason

PY - 2025

Y1 - 2025

UR - https://www.emerald.com/insight/content/doi/10.1108/ccij-10-2024-0180/full/html

M3 - Article

JO - Corporate Communication: An International Journal

JF - Corporate Communication: An International Journal

ER -