"Estimating the Value of Name, Image, and Likeness (NIL) of an Elite Collegiate Ice Hockey Player" Awarded "Most Innovative" paper at the conference

This research investigates the compensation value of an NCAA Division I men's ice hockey player. Based on recent NCAA policy changes, all student athletes are allowed to receive compensation for use of their name, image, and likeness (NIL). Unfortunately, information is sparse/anecdotal as to the actual amount of compensation each student athlete is expected to receive.The theoretical and empirical methodology used in this research is novel to the sport of ice hockey. The data set is comprehensive and consists of all Division I male ice hockey teams and players. Preliminary estimates indicate that the “elite” student athletes are expected to earn substantial returns to their name, image, and likeness attributes. Another major finding reveals that the majority of NCAA male ice hockey players are currently being over-compensated in the form of athletic scholarships and other in-kind payments, such as room and board. Thus, calling into question the overall economic impact of the NCAA’s NIL policy.Given the NCAA's NIL policy position and recent state legislation, such as California's "Fair Pay to Play" law, my application and econometric results is of interest to the diverse group business professionals/academics.