| Original language | English |
|---|---|
| Pages (from-to) | 281-290 |
| Journal | Business Horizons |
| Volume | 53 |
| Issue number | 3 |
| State | Published - 2010 |
Event Sponsorship and Ambush Marketing: Seven Lessons from the Beijing Olympics
Leyland Pitt, Michael Parent, Pierre Berthon, Peter Steyn
Research output: Contribution to journal › Article