TY - JOUR
T1 - Experience-Wine.com: The Monte Lauro Vineyards Story (with Teaching Note and video)
AU - Berdrow, Iris
PY - 2012
Y1 - 2012
N2 - The case describes an innovative business model offering wine and a French cultural experience to North American markets. Students are given an opportunity to learn about the challenges of reviving a 1,000 year old Chateau, farmhouse and vineyard while building a viable wine export and travel experience business. The case includes a 15 minute video including an interview with entrepreneur Michael Belanger - the entrepreneur, pictures of the Montlaur estate, and excerpts about Guédelon Castle, a medieval construction project. The one page addendum, “From Grape to Gullet” describes two new ventures that Michael Belanger is developing. It is in the teaching note and can be distributed after the class discusses the main case.
AB - The case describes an innovative business model offering wine and a French cultural experience to North American markets. Students are given an opportunity to learn about the challenges of reviving a 1,000 year old Chateau, farmhouse and vineyard while building a viable wine export and travel experience business. The case includes a 15 minute video including an interview with entrepreneur Michael Belanger - the entrepreneur, pictures of the Montlaur estate, and excerpts about Guédelon Castle, a medieval construction project. The one page addendum, “From Grape to Gullet” describes two new ventures that Michael Belanger is developing. It is in the teaching note and can be distributed after the class discusses the main case.
UR - http://vimeo.com/26391780
M3 - Article
SP - Case = 18 pages, TN = 16 pages
JO - Ivey Publishing
JF - Ivey Publishing
ER -