| Original language | English |
|---|---|
| Pages (from-to) | 9-Jan |
| Journal | Journal of Medical Marketing |
| Volume | 23 |
| Issue number | Winter |
| State | Published - 2006 |
From service factory to service theater: Solving the positioning dilemma in the medical practice
Pierre Berthon, M Prinsloo, L F Pitt
Research output: Contribution to journal › Article