Lan Xia
Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Going Beyond Perceived Economic Value: A Tribute to Kent Monroe
AU - Xia, Lan
PY - 2009
Y1 - 2009
M3 - Article
SP - 66
EP - 78
JO - American Marketing Association
JF - American Marketing Association
ER -