| Original language | English |
|---|---|
| Pages (from-to) | 18-23 |
| Journal | GfK Marketing Intelligence Review |
| Volume | 10 |
| Issue number | 1 |
| State | Published - 2018 |
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
Research output: Contribution to journal › Article