| Original language | English |
|---|---|
| Pages (from-to) | 10-Jan |
| Journal | Journal of General Management |
| Volume | 33 |
| Issue number | 1 (Spring) |
| State | Published - 2008 |
How Well Are Business Schools Managing Their Brands: A Research Note
- L F Pitt
- , Pierre Berthon
- , Michael Page
- , S Spyropoulou
Research output: Contribution to journal › Article