Innovation and R&D

Innovation and R&D: Innovation, the continual evolution towards both the new and the improved, is a strategic imperative for any organization. For not innovating implies staying with the status quo, and in the global business environment of today no company, industry or market is safe from the dangers of being run over by the competition. To provide guidance to organizations about how to achieve effective and efficient innovation it is necessary to understand innovation as a purpose, a process, as well as an outcome. This brief discussion attempts to point towards all the components that should be considering in defining, managing and evaluating an organization’s strategic innovation efforts. Wiley Encyclopedia of Management, 3rd Edition: Now in its third edition, this multi-volume Encyclopedia of Management, has been revised and updated to chart the major developments that have occurred in: digital technologies; ethics and governance-related issues; innovation; emerging markets; organizational networks; and new avenues of sustainable business growth. Providing comprehensive coverage of the field of management the encyclopedia spans thirteen subject volumes plus and index, providing a landmark work of reference for scholars, students and professionals. New to this edition: Technology & Innovation Management , Volume 13, V K Narayanan & Gina O’Connor. The encyclopedia is available online through Wiley Online Library, a major database of Journals, Handbooks and reference in the field.