Is it really representation? A qualitative analysis of Asian and Latino characterizations in broadcast television

In this study, the ideological implications of racial stereotypes and cultural representation in minority-focused broadcast television shows, Fresh off the Boat and Jane the Virgin, are analyzed. Many racial-ethnic stereotypes about Asians and Latinos are activated and perpetuated by television, but very few studies investigate mainstream broadcast shows that are specifically centered around minority characters and their role in promoting negative stereotypes. This study applied a content analysis analyzing Fresh off the Boat and Jane the Virgin. Results demonstrate that each television show depicts negative non-white racial-ethnic stereotypes and white characters represent the largest portion of actors depicted. However, each show adequately represents minority-based cultural representation and events.