Issue attitude, value involvement, and CCI’s influence consumers’ reactions to corporate social advocacy: A moderated mediation through cognitive dissonance

Xueying Zhang; Jason Zhou

Issue attitude, value involvement, and CCI’s influence consumers’ reactions to corporate social advocacy: A moderated mediation through cognitive dissonance

Xueying Zhang
, Jason Zhou

Experience Design

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	451-470
Journal	Journal of Communication Management
Volume	27
Issue number	4
State	Published - 2023

Cite this

@article{325f4547c5684b62b1a5ebad7af50b22,

title = "Issue attitude, value involvement, and CCI{\textquoteright}s influence consumers{\textquoteright} reactions to corporate social advocacy: A moderated mediation through cognitive dissonance",

author = "Xueying Zhang and Jason Zhou",

year = "2023",

language = "English",

volume = "27",

pages = "451--470",

journal = "Journal of Communication Management",

number = "4",

}

TY - JOUR

T1 - Issue attitude, value involvement, and CCI’s influence consumers’ reactions to corporate social advocacy: A moderated mediation through cognitive dissonance

AU - Zhang, Xueying

AU - Zhou, Jason

PY - 2023

Y1 - 2023

UR - https://doi.org/10.1108/JCOM-05-2022-0053

M3 - Article

VL - 27

SP - 451

EP - 470

JO - Journal of Communication Management

JF - Journal of Communication Management

IS - 4

ER -

Issue attitude, value involvement, and CCI’s influence consumers’ reactions to corporate social advocacy: A moderated mediation through cognitive dissonance

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