| Original language | English |
|---|---|
| Pages (from-to) | 28-31 |
| Journal | Advertising Express |
| Issue number | April |
| State | Published - 2006 |
It's in the Doing Why the Implementation of Marketing Strategy Often Leads to Failure
- M Prinsloo
- , L Pitt
- , Pierre Berthon
Research output: Contribution to journal › Article