| Original language | English |
|---|---|
| Pages (from-to) | 181-193 |
| Journal | Business Horizons |
| Volume | 54 |
| Issue number | 3 |
| State | Published - 2011 |
Just When You Thought It Was Safe To Go Back Into the Web: Marketing Meets Web 2.0, Social Media and Creative Consumers
- L Pitt
- , Pierre Berthon
Research output: Contribution to journal › Article