Key Factors For Green Product Line Extensions

Research output: Contribution to conferencePaper

Abstract

As consumers, policy makers and NGOs associate low environmental impact with “uniformly green” (UG) products or higher recycled/reused content, we explore two issues: (i) Should distinct green preferences be “targeted” with distinct product variants? (ii) Is profitable UG adoption environmentally superior? We show that optimal and eco-friendly UG adoption requires design/quality control and reduced production/material costs, and blindly demanding UG adoption may worsen environmental results.
Original languageEnglish
StatePublished - 2023
EventDSI 54RD Annual Conference -
Duration: Jan 1 2023 → …

Conference

ConferenceDSI 54RD Annual Conference
Period01/1/23 → …

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