Abstract
As consumers, policy makers and NGOs associate low environmental impact with “uniformly green” (UG) products or higher recycled/reused content, we explore two issues: (i) Should distinct green preferences be “targeted” with distinct product variants? (ii) Is profitable UG adoption environmentally superior? We show that optimal and eco-friendly UG adoption requires design/quality control and reduced production/material costs, and blindly demanding UG adoption may worsen environmental results.
| Original language | English |
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| State | Published - 2023 |
| Event | DSI 54RD Annual Conference - Duration: Jan 1 2023 → … |
Conference
| Conference | DSI 54RD Annual Conference |
|---|---|
| Period | 01/1/23 → … |