| Original language | English |
|---|---|
| Pages (from-to) | 45-60 |
| Journal | International Journal of Market Research |
| Volume | 42 |
| Issue number | 2 |
| State | Published - 2007 |
Learning From Giants: Exploring, Classifying and Analysing Existing Knowledge in Market Research
A. Nairn, Pierre Berthon
Research output: Contribution to journal › Article