| Original language | English |
|---|---|
| Pages (from-to) | 87-97 |
| Journal | Marketing Management Journal |
| Volume | 15 |
| Issue number | 4 |
| State | Published - 2005 |
| Original language | English |
|---|---|
| Pages (from-to) | 87-97 |
| Journal | Marketing Management Journal |
| Volume | 15 |
| Issue number | 4 |
| State | Published - 2005 |