| Original language | English |
|---|---|
| Journal | Business Horizons |
| Issue number | May-June 2003 |
| State | Published - 2003 |
Marketing Metamorphosis: Breaking Boundaries
Pierre Berthon, M Hulbert
Research output: Contribution to journal › Article
Pierre Berthon, M Hulbert
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Journal | Business Horizons |
| Issue number | May-June 2003 |
| State | Published - 2003 |