Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses.

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	167-187
Journal	Corporate Communication: An International Journal
Volume	21
Issue number	7
State	Published - 2022

Cite this

@article{a5726b4fb2c248679c536a713941ecd3,

title = "Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses.",

author = "Jason Zhou and Dong",

year = "2022",

language = "English",

volume = "21",

pages = "167--187",

journal = "Corporate Communication: An International Journal",

number = "7",

}

TY - JOUR

T1 - Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses.

AU - Zhou, Jason

AU - Dong, null

PY - 2022

Y1 - 2022

UR - https://doi.org/10.1108/CCIJ-05-2021-0060

M3 - Article

VL - 21

SP - 167

EP - 187

JO - Corporate Communication: An International Journal

JF - Corporate Communication: An International Journal

IS - 7

ER -