| Original language | English |
|---|---|
| State | Published - 2024 |
| Event | International Conference on Research in Advertising - Duration: Jan 1 2024 → … |
Conference
| Conference | International Conference on Research in Advertising |
|---|---|
| Period | 01/1/24 → … |
Measuring constructs in communication: A comprehensive review of scale-development research.
Jason Zhou, H Kang, E Ki, D Kang
Research output: Contribution to conference › Paper