| Original language | English |
|---|---|
| Pages (from-to) | 143-166 |
| Journal | Journal of Sports Media |
| Volume | 17 |
| Issue number | 1 |
| State | Published - 2022 |
Nation branding through Olympics: Evidence from the 2018 PyeongChang Winter Olympics
- Eyun-Jung Ki
- , Jason Zhou
- , Jeyoung Oh
Research output: Contribution to journal › Article