On the Role of Printed Media on Choice of Tourist Destinations

Ian Cross, Paul D Berger, Pranav Misal

Research output: Contribution to journalArticle

Abstract

Examines the role of brochures and allied print materials for tourists, in terms of determining their chosen destinations and also, deciding upon activities to engage in at these destination sites.
Original languageEnglish
Pages (from-to)14-23
JournalEuropean Journal of Hospitality and Tourism Research
Issue numberVol 5, No. 2, April 2017
DOIs
StatePublished - 2017

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