| Original language | English |
|---|---|
| Pages (from-to) | 187-188 |
| Journal | Journal of Academy of Marketing Science |
| Volume | 28 |
| State | Published - 2005 |
Penguins At The Windows: Marketing Research Issues Raised By Branding Beyond Capitalism
L Pitt, Pierre Berthon, R Watson, G Zinkhan
Research output: Contribution to journal › Article