| Original language | English |
|---|---|
| Pages (from-to) | 63-73 |
| Journal | Journal of Interactive Marketing |
| Volume | 18 |
| Issue number | 4 |
| State | Published - 2004 |
| Original language | English |
|---|---|
| Pages (from-to) | 63-73 |
| Journal | Journal of Interactive Marketing |
| Volume | 18 |
| Issue number | 4 |
| State | Published - 2004 |